Brand Work

Gold’s Gym - International Fitness Chain & Institute

Brand Overview
Gold’s Gym is a global fitness icon, founded in 1965 in Venice, California. Dubbed the “Mecca of Bodybuilding,” it gained fame with Pumping Iron (1977). Now with 700+ clubs in 27 countries, it blends weightlifting tradition with modern fitness, offering top-tier training, equipment, and classes, empowering individuals to achieve their full potential.
Industry
Fitness
Timeline
3 months

Task at Hand

Gold’s Gym required dynamic social media creatives, eye-catching web banners, impactful posters, and standee flexes. The designs needed to align with their brand identity, ensuring visually compelling, high-quality content that enhances marketing, boosts engagement, and reinforces their legacy in fitness excellence.

Challenges to Cater
Ensuring all designs align with Gold’s Gym’s strong visual identity and legacy.
Creating bold, attention-grabbing visuals that stand out.
Using clean layouts and legible typography for easy communication.
Optimizing designs for multiple platforms and formats.

Primary Objective

Our goal was to design impactful, brand-aligned visuals that elevate Gold’s Gym’s marketing. From social media creatives to standee flexes, every design aimed to enhance engagement, strengthen brand identity, and motivate fitness enthusiasts to connect, participate, and take action.

How we Solved
Designed engaging, attention-grabbing visuals to boost online presence and drive interaction.
Created visually striking and optimized designs for impactful digital marketing.
Crafted bold, high-quality designs to effectively communicate key messages.
Brand style guides and components

A comprehensive style guide was established to maintain design consistency across the platform. This guide encompassed typography, color schemes, iconography, and other visual elements, facilitating future design updates and ensuring a unified user experience.

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Branding
UI/UX Design
Website development
Application development
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Our Location
Pune, India
Contact us
info@dezainahub.com
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